Fill your classes, grow your business.
Australia & New Zealand
Meta
Facebook
Instagram
We help cheer gyms and dance studios create a consistent flow of new enquiries and trial bookings throughout the year.
New families all year, not just when enrolments open. A steady stream of local leads from campaigns we build and manage.
Never set and forgotten. We monitor, test and optimise so every dollar of your spend works harder.
You film it, we tell you what to capture, and for your first 3 months we edit it into ads for you. Practical direction built for cheer and dance, so content turns into enquiries.
The terminology, the seasons, the competitions, the age groups, the parent journey. You never have to explain your business to us.
We know what a lead is worth to a gym like yours. You see how many are coming your way and what each one costs, not clicks and likes.
No jargon. No reports you will never read. Just what matters, so you can get back to your teams.
You run the gym. We fill the classes.
Screenshots from a client's Meta Ads Manager. Individual results will vary.
Client testimonial“We've seen a significant increase in enquiries and trial bookings since working with Poppy at Full Out Digital! She's super easy to communicate with, keeps us updated, and makes everything really clear.
It's such a huge advantage that she knows the cheerleading industry so well, both from the sport and parent perspective. She knows exactly how to speak to our audience and creates ads that actually convert.
The best part is that she takes care of everything, so we can focus on running our gym. Highly recommend!”
All Star Cheerleaders
$450 AUD a month, plus $10 to $25 a day of ad spend paid straight to Meta.
$450AUD
per month or $299 USD for USA clients
Plus $10 to $25 a day of ad spend, charged by Meta straight to your own card. Most clients land between $750 and $1,200 a month all in.
A family who joins pays every term, for years. That is what makes this work on a small budget.
$1,500
Average lifetime value
What one recreational athlete or dancer is worth across Australian and New Zealand gyms and studios, at typical term fees and length of stay.
30%
Leave every year
The reason growth is not optional. Without new families, a full timetable quietly empties.
Tell us about your gym or studio to get started.
New Zealand based. Ten years in digital, a lifetime in this sport.
I'm Poppy. I built and exited one of New Zealand's leading digital marketing agencies, across service businesses and ecommerce. Having overseen over $500,000 of ad spend annually, my focus was always on spending it strategically, with a strong return behind it.
Cheerleading is where I started. I'm a 3x ICU World Champion, and I have worked alongside one of New Zealand's largest cheer gyms with real insight into its operations and numbers. So I understand your day to day, and what an athlete is actually worth over their time with you.
Full Out Digital is those two halves put together. New Zealand based, working with gyms and studios across New Zealand and Australia.
Cheer and dance here are still small enough that every gym matters. Every child who walks into a beginner class might still be doing this in ten years.
Gyms do not fail because the coaching is bad. They fail because nobody local knows they exist. That is a marketing problem, and it is solvable.
I only work in cheer and dance. No plumbers, no cafes, no retail. A specialised strategy for our sport and target audience.
No junior account manager. The person who built the agency is the person running your campaign.
I will tell you when to stop. Not enough local parents, or no room for more athletes, and you hear it before you spend anything.
I want the sport bigger. A stronger gym down the line is a better season for everyone.
Teams alongside a rec programme, single site or a group across a city.
Ballet, jazz, hip hop, contemporary, acro. Studios on school terms that take mid-term joiners.
Rec cheer, prep, tiny tots, tumbling, beginner dance. The classes a beginner can start this week. This is what we advertise.
Multi-site accounts get a budget and a suburb of their own, so the small location is never starved by the big one.
Four things decide it for a parent, and your ads have to answer all four.
Will we belong here. Community for the child and the parents, and friendships in the sport that last a lifetime.
Can a total beginner start. Most parents assume you have to already be good. Saying beginners welcome opens more doors than anything else.
Is this the right fit for us. Show them a real class and the question answers itself.
Will my child enjoy it. Parents are buying the change they see in their child. Confidence, fitness, and something they are proud of.
The content you already capture. If you post to Instagram you are most of the way there. Send it to us raw and, for your first 3 months, we edit it into ads for you.
The industry average. A gym that signs nobody new shrinks by a third.
Most owners are doing something. It is just not a system, and nobody can tell them if it works.
A boosted post reaches parents who already follow you. They have already joined. The ones you need have never heard of you.
Enrolment lands in a few weeks, then you hope nobody leaves. One quiet intake is felt for twelve months.
Your time belongs on the floor with your teams. Great coaching is marketing in itself, and you cannot do that and run ads properly in the same week.
The same funnel they sell an ecommerce brand, reported on impressions. They do not know what tryouts are.
Knowing exactly which parents to put your budget in front of is the whole job. Get it wrong and you pay to reach people who were never going to enrol.
The clip you are proudest of and the clip that fills a class are rarely the same one. Without the numbers you are guessing.
A family who joins pays every term, often for years, and brings siblings.
$1,500
Average lifetime value
What one recreational athlete or dancer is worth across Australian and New Zealand gyms and studios, at typical term fees and length of stay.
1.5 yrs
Average tenure
Average stay in a recreational programme. Kids who go elite stay considerably longer.
30%
Leave every year
Scheduling clashes, changing interests, families moving. Almost none of it is anything you did wrong.
$450 AUD a month, plus ad spend. No setup fee, no lock-in past three months.
Monitored daily and optimised to ensure the best possible return.
Written around safety, beginners welcome, and whether their child will fit in.
To get your ads off to a great start using proven ad formats, we edit your raw footage into ads for your first 3 months. You film it, we tell you what to film. Minutes a month, not a new job.
Exactly how many leads are coming your way, and what each one cost. No clicks, no likes.
Nothing changes about how you sign families up.
No jargon and no long reports, so you can focus on your teams.
An onboarding call, access to your accounts, and a content plan. You get clear recommendations on what to film and a strategy to work to, so the footage is ready before anything goes live.
Campaigns go live and the leads begin. Every ad, every line of copy and every piece of content is approved by you before it runs.
Daily monitoring, with optimisations made throughout the month wherever they are needed.
A clear report on your results. What is working, what is not, and our recommendations going forward.
“We've seen a significant increase in enquiries and trial bookings since working with Poppy at Full Out Digital! She's super easy to communicate with, keeps us updated, and makes everything really clear.
It's such a huge advantage that she knows the cheerleading industry so well, both from the sport and parent perspective. She knows exactly how to speak to our audience and creates ads that actually convert.
The best part is that she takes care of everything, so we can focus on running our gym. Highly recommend!”
All Star CheerleadersThis is what you are actually paying for.
We only do cheer and dance. No plumbers, no cafes, no retail. A specialised strategy for our sport and target audience.
We competed at Worlds. Nothing about your sport needs explaining, so we start at week one instead of week five.
We know your business numbers. What a term is worth, what an athlete is worth over their time with you, and what that makes sensible to spend.
Leads all year, not just at intake. Term one stops being the month your whole year rests on.
One flat price. Whatever the size of your business, however many locations you run.
Direct communication with the person actually managing your account.
We competed at Worlds. We have watched gyms with brilliant coaching struggle, not because the coaching was bad, but because nobody local knew they existed.
Cheer here is still small enough that every gym matters. Grow yours and you grow the whole sport.
When to push an intake, and when to just keep leads ticking over.
Oct – Dec
Push the intake and build the waitlist, so January does not start from zero.
Jan – Feb
Your biggest revenue window. Every warm parent from the last six months sees you again.
Apr & Jul
Cheap enquiries when most gyms go quiet.
Sep – Nov
Interest in the sport peaks. The cheapest time of year to reach a parent.
$450AUD
per month or $299 USD for USA clients
Plus $10 to $25 a day of ad spend, charged by Meta straight to your own card. Most clients land between $750 and $1,200 a month all in.
Two invoices. One ours, one Meta's, and you can see both.
$450 a month whatever the season. No percentage of spend, so we have no reason to tell you to spend more.
Charged by Meta to your card. Log in and see every dollar. We recommend $10 to $25 a day and say when more would be wasted.
No setup fee, no creative fee, no platform subscription. Everything on the list is included.
Usually in this order, usually within the first ten minutes.
Why three months? Judging this at week four tells you nothing. After three months it is month to month and you can leave whenever.
What if it does not work? You will hear it from us before you have to ask. If the right advice is to stop, we will say so.
Can we start smaller than $10 a day? Below that the campaign cannot learn, and you pay a fee for something nobody can read. We would rather you waited a term.
“We've seen a significant increase in enquiries and trial bookings since working with Poppy at Full Out Digital! She's super easy to communicate with, keeps us updated, and makes everything really clear.
It's such a huge advantage that she knows the cheerleading industry so well, both from the sport and parent perspective. She knows exactly how to speak to our audience and creates ads that actually convert.
The best part is that she takes care of everything, so we can focus on running our gym. Highly recommend!”
All Star CheerleadersWebsites built from scratch for cheer gyms and dance studios, designed to convert and
easy for you to run yourself.
If your ads or your Instagram are sending families to a website that is slow, confusing or hard to use on a phone, they leave. And you have paid for every one of those visits.
A good website does the opposite. A parent lands, instantly sees what you offer, who it is for and how to book a free trial, and enquires in a few taps. Same traffic, more enquiries.
It also says something about your gym. A clear, professional website tells a parent they are in safe hands before they have met a single coach.
Easy to navigate. A parent finds your classes, locations, prices and free trial in seconds.
Built for the phone in their hand. Most of your new families will find you on mobile, so that is where we design first. Big buttons, clear text, short forms.
Built to convert. A clear free trial button on every page, a dedicated trial page and a thank you page, so you can see exactly how many enquiries you are getting.
$1,995AUD, from
A brand new website built from scratch on Squarespace, designed around your gym, your programmes and the families you want to attract.
Priced on request
Already have a website that needs fixing? Whether it is something specific you want changed, or you just want us to audit it and show you where you can improve your conversion rate, we can help. On Squarespace, Shopify, WordPress and more.
Squarespace websites are simple to run. That means you, or anyone on your team, can change a photo, update a class schedule or change a price whenever you like, without paying a developer every time.
Every build includes a detailed handover session. We show you exactly how your website works, how to edit it and how to manage it going forward, so you can do it all yourself. Your website is a one-off cost, not an ongoing payment to us.
A Squarespace build designed to convert, visually engaging and optimised for both desktop and mobile.
In Australia and New Zealand, from a single studio to a group of locations.
We only work with cheer and dance. We know what parents are really asking: will my child belong, can a complete beginner start, is it right for us, will they enjoy it. Your website answers all four.
We run the ads that send families to your site. So we know what makes parents enquire and what makes them leave.
You work directly with Poppy. No account manager passing messages along.
Simple and clear. One price, no jargon, and you own your website.
Get in touch and we will talk through what you need.
Practical resources made for cheer gyms and dance studios. Read any of them for free, right here on the website.
The basics of setting up Facebook and Instagram ads that bring new families through your door, updated for how Meta works in 2026: a simple campaign setup, creative that does the targeting, and hooks that stop the scroll.
Helps you with: choosing an offer, setting up your first campaign, writing strong hooks and ad copy, and reading your results.
Read articleA step by step checklist to make sure the families you send to your website actually turn into free trial enquiries, instead of dropping off because your site is hard to use or confusing.
Helps you with: a clear free trial button, welcoming beginners, an easy to read timetable, parent testimonials and a fast mobile site.
Read articleNot sure what to post? Follow the six content pillars for Instagram, Facebook and TikTok, with ideas you can film this week and a simple editing guide for videos people actually watch.
Helps you with: reaching new local families on TikTok, what to post each week, educational content, and keeping your feed on brand with Canva.
Read articleFive things to do between now and February to fill your classes with new families, when tryouts, the new school year and the New Year all land together.
Helps you with: Meta ads, local Facebook groups, your website, local activations and organic socials.
Read articleHow to take a lead from your ads all the way to an enrolled athlete: contact them fast, book the trial, remind them, give a great trial, follow up the next day and handle objections.
Helps you with: contacting leads quickly, booking trials, reducing no-shows, running a great trial class and getting families to sign up.
Read article
Get in touch and we will talk through what your gym needs.
Big or small, we would love to hear from you.
We have your enquiry and will come back to you. If it is urgent you can always reach us at poppy@fulloutdigital.com.
Copy this across to poppy@fulloutdigital.com, or open your email app with it filled in.
Simple and lean. Here is exactly what happens from the moment you say yes to the day your ads are bringing in new families.
You sign a short service agreement online and choose the start date that suits you. We send a quick link to set up your direct debit, so everything is organised before we begin.
To get your ads off to a great start using proven ad formats, we will edit footage you supply into ads for the first 3 months. You film it and send us the raw content, and we do the editing. Or we'll pull this content off your Instagram if you already have it. We'll let you know.
Prefer to hand the filming to one of your coaches? That is absolutely fine. Just put us in touch and they can handle it directly.
If you are starting at $10 a day, we only need one to two new pieces of content a month, so it is very low work. Most of the time you already have what we need.
We give you a copywriting document with all the text we plan to use and test for your gym. This covers everything that goes on the ads, so you read it once and approve it once. You do not need to approve every single ad, which keeps communication lean and your focus on your teams.
Once the copy and content are in place, we build and launch your campaign. Your first leads can start coming through shortly after.
We monitor your ads daily and optimise them regularly where needed. At the end of every month you get a clear report showing how many leads are coming in and what each one cost.
You should have one clear button in the header of your website that says something like Book a free trial, Try us or Get started. It should lead to a page that clearly shows your offer and has the contact form we will track your leads on.
That contact form should then take people to a thank you page once it is submitted, so we can track your exact conversions.
If you cannot set this up, do not worry. I can help you with it, for free.
Your campaign is learning who responds best. Numbers move around week to week, and that is normal.
This is the window to judge results fairly. We refresh the creative as we learn what your local parents respond to.
A plain English report showing your leads and what each one cost, plus honest advice on what to change.
Results depend on many things, including how quickly new enquiries are followed up, so replying fast makes a real difference. We will always tell you what we are seeing, including when something needs to change.
Any questions while you think it over, just get in touch.
See what we can achieve for your gym
39 leads at $11.93 each
September 2026, around $15 NZD per day
77 leads at $5.84 each
October 2026, $15 NZD per day
77
New leads
Up from 39. That is 97% more.
$5.84
Cost per lead
Down from $11.93. That is 51% lower.
$15 NZD
Ad spend per day
The same daily budget as the month before.
17.1
Leads per $100
More than double the 8.4 from before.
| Measure | Before (Sept) | With us (Oct) | Change |
|---|---|---|---|
| Leads | 39 | 77 | Up 97% |
| Cost per lead | $11.93 | $5.84 | Down 51% |
| Ad spend | $465.22 | $449.85 | Down 3% |
| Leads per $100 spent | 8.4 | 17.1 | Up 104% |
| Times the ads were seen | 45,390 | 53,032 | Up 17% |
| Clicked through | 615 | 812 | Up 32% |
| Visited the trial page | 504 | 669 | Up 33% |
| Visitors who became leads | 7.7% | 11.5% | Up 3.8 points |
| Cost per 1,000 times seen | $10.25 | $8.48 | Down 17% |
A lead is a free trial form submission, tracked through the Meta pixel. All figures are in NZD, from the client's Meta Ads Manager.
0 leads from Meta ads
Before starting
13 leads in week one
$10 a day, one piece of content
13
New lead inquiries
In the first week. High quality enquiries.
$10
Ad spend per day
A small daily budget, from a gym that had never advertised on Meta.
1
Piece of content
Footage they had already captured at their own practices.
This is one week of data, so I will keep testing and reviewing before calling it a trend. Individual results will vary.
Tell me about your gym and I will tell you honestly whether ads are a good fit.
The basics: how to set up Facebook and Instagram ads that bring new families through your door, updated for how Meta works in 2026.
Inside: the offer, the simple campaign setup, why your creative now does the targeting, how to write hooks and copy that stop the scroll, and how to read your results.
Ads only make your message louder. If the offer is weak or the goal is fuzzy, you will just pay more to be ignored.
For a gym, the goal is leads: parents asking about a trial class. Choose the Leads objective in Ads Manager. Avoid boosting posts. It is money down the drain: it targets your current customers and is much more expensive, as there are extra fees included.
A vague "we have classes, come along" will not stand out. Compete on value, not on being the cheapest. Keep it simple. Offer one of these:
Your athlete is the end user, but the parent decides and pays. Write to the parent, on their phone, deciding where to send their child. You are not your customer, so ask your current parents why they chose you.
Ads send people to your free trial page. If it is slow, confusing or hard to use on a phone, fix that before you spend. A great ad cannot save a poor page.
Fewer moving parts means cleaner results. One campaign, one ad set and several ads is plenty to start.
Meta's ad system now reads your creative to decide who sees it. The ad itself tells Meta who it is for.
Old advice was to build narrow audiences from interests. Today, broad targeting plus strong, clear creative wins. A video of a real cartwheel class in your suburb tells Meta to show it to local parents of kids who would love it. A vague ad tells it nothing.
Meta treats near identical ads as one, so swapping a colour or caption adds nothing. Change the hook, the format or the angle, and mix video with static images. Ideas to build from:
You have about two seconds. If the first line or first moment does not speak straight to the parent, they keep scrolling.
Location + parent + what their child is picturing. Name your suburb or city in the first line, call out the parent, and describe the child they have in mind.
Brisbane parents of primary aged kids, this one is for you.
If your child loves cartwheeling around the house, there is a class for that.
Never done cheer before? That is exactly who this class is for.
Your shy kid might just find their best friends here.
Meta can rewrite your headlines and text with AI. Turn off text rewrites in your ad settings and read the ads as they are delivered, so nothing is changed without you knowing.
Ads are not set and forget. Look at the right numbers, change one thing at a time, and do not give up after one or two ads that miss.
Track how many leads book a trial, attend and enrol. The real number to watch is cost per enrolment, not just cost per lead. And reply fast: the first gym to answer an enquiry usually wins the booking.
Boosting posts instead of running proper campaigns. Competing on price instead of value. Forgetting the parent is the buyer. Setting the ads up and never changing them. Giving up after the first miss.
Full Out Digital builds and runs Meta ads for cheer gyms and dance studios across New Zealand and Australia. Just get in touch to learn more at poppy@fulloutdigital.com.
Get in touch and we will talk through what your gym needs.
Is your website turning visitors into free trial enquiries, or quietly sending them elsewhere?
If you are spending time and money sending families to your website, you want them to book, not drop off because the site is hard to use or confusing. Work through this checklist and tick off every conversion barrier you have removed.
This has the biggest impact. Parents are not sure if their child will enjoy cheer. Paying for a first class before they know is a huge barrier.
Open your home page on your phone. Can you find the free trial button in under 3 seconds without scrolling or tapping a menu? If not, fix this first.
If a parent is unsure whether their child belongs, they will simply look elsewhere. If your gym looks too advanced, a beginner will not bother.
It is natural to want your elite teams to perform to a high standard, and you can still do that. But from a business and cash flow point of view, you want every new athlete to feel welcome and to grow your program as a whole. Most competitive athletes started as a nervous beginner on a free trial.
Many parents have never seen cheerleading up close. Talk to them as if they know nothing, and speak to what their family needs.
Words like "stunt groups", "Level 2", "all star" and "co-ed" mean nothing to a new parent. Explain them in one simple sentence, or leave them out.
Parents have lots of options for where to send their child. When they hear from other parents how amazing your gym has been, they are far more likely to give it a go.
Most families will find you on their phone. Anything slow, fiddly or unclear is a reason to leave.
Ask someone who has never been to your gym to find the free trial button, the timetable and the youngest age you take, using only their phone. Watch where they get stuck, and fix that first.
Full Out Digital builds and runs Meta ads for cheer gyms and dance studios across New Zealand and Australia, and builds websites designed to convert. Just get in touch to learn more at poppy@fulloutdigital.com.
Get in touch and we will talk through what your gym needs.
Not sure what to post? Here are the six content pillars to follow on Instagram, Facebook and TikTok.
Inside: why TikTok matters, the six content pillars with ideas you can film this week, a simple editing guide for videos that hold attention, and how to keep your static posts looking professional with Canva.
TikTok is where you will get the most viewers. A huge portion of local parents and kids are scrolling there right now, and not seeing you.
TikTok shows your videos to people who do not follow you yet, based on what they watch. A good video from a small gym can reach thousands of local families, which is very hard to do on a feed that mostly shows your existing followers. Post the same videos to TikTok, Instagram Reels and Facebook Reels. Film once, post three times.
Reach only helps if it reaches the right people. Tell the app, and the viewer, exactly who the video is for.
These three pillars are the heart of your feed. Aim to mix them every week so there is always something new.
Show what your teams are getting up to. Ideas: team spotlights, practice day highlights, a first cartwheel, a new skill landed. Show a variety of teams, not just your high level athletes. Include beginners and tinies, so families can see that beginners and little ones are welcome.
This one is huge. Post quick tips, like "How to improve your back walkover", "Here is how to do a handstand" or "Three simple steps to nail your cartwheel".
It reaches parents of children who are not in your program, or not in cheerleading at all. If they have shown interest in these topics, your video can be served to them, introducing them to your gym and your location. They are likely to save it, share it or follow you for more tips, which brings them into your gym's universe and gives you a much higher chance of converting them.
Show the gym, the coaches at work and the people behind the program. Ideas: a day in the life of a coach, getting to know a team, setting up the floor, a coach meeting the new beginners. Parents want to know who their child will be spending time with.
"3 steps to your first cartwheel" · "Brisbane parents, here is what a first class looks like" · "Meet the coach who teaches our tinies"
Entertain people, show off what you are proud of, and keep your current families in the loop.
Add a bit of humour or follow a trend with your team. Use a trending sound, a relatable parent moment or a coach joke. It makes your gym feel fun, and it increases engagement.
Show performances and results. It is super exciting to watch, which helps increase your reach. Post the routine, the reaction when results are announced, and the team celebrating. Also great social proof for new families.
These can be static posts. Share important dates, team announcements, upcoming events, term starts, trial days and timetable changes. Keep these short and easy to read so parents can find the information quickly.
If your videos are too slow, too long or do not have an engaging hook, people will simply keep scrolling.
Instead of: "Hey guys, welcome back to the gym today..." Try: "Sydney parents, watch your child nail a cartwheel in three steps."
CapCut and the built in Instagram Edits app are both free and make captions, cuts and trending sounds easy. You can edit a video in a few minutes straight on your phone.
For your static posts, set up three branded templates in Canva so your feed looks consistent and professional.
Use your gym's branding on every template: the same fonts, the same colours and your logo. When someone sees a post in their feed, they should know it is yours straight away. Then each new post takes a couple of minutes: swap the photo, change the text, post.
Full Out Digital builds and runs Meta ads for cheer gyms and dance studios across New Zealand and Australia. Just get in touch to learn more at poppy@fulloutdigital.com.
Get in touch and we will talk through what your gym needs.
Five things to do between now and February to fill your classes with new families.
Tryouts, a new school year, the summer holidays and the New Year all land in the same few months. It is when parents and athletes go looking for something new to try, which makes it your best window to capture new enrolments.
Yes, it is paid. It is also the fastest way to put your gym in front of families who have never heard of you.
A recreational athlete is worth around $1,500 in lifetime value on average, so one new enrolment a month covers your ad spend. The rest is growth.
Target your exact audience by talking exactly to them. Put your location and your parent in the first line, and describe the child they are picturing.
Brisbane parents of primary aged kids, this one is for you.
If your child loves cartwheeling around the house, there is a class for that.
Never done cheer before? That is exactly who this class is for.
These groups are full of families who live right around your gym, and posting is free.
When parents land on your site to decide if you are right for them, unclear or out of date information sends them straight back to Google.
A very clear "BOOK A FREE TRIAL" button. Put it in your main menu, at the top of your home page, on every class page, and at the bottom of every page. Everywhere. One clear action beats five competing buttons. It also lifts enquiries whether you run ads or not.
Hand your phone to someone who has never seen your website and ask them to find your prices and book a free trial. If they cannot do it in 30 seconds, a parent will not try either.
Get in front of locals in your community. It is exactly where local families already are.
Kids love performing, and every performance shows potential athletes exactly what you do. Even a single stunt group is enough. Best of all, it costs nothing.
Contact the organisers early, ideally in October or November, as spots fill up. Offer a short routine, a stunt group or a tumbling display. Keep it simple. Ask the school or event what space and surface they have, and what insurance or safety information they need.
There is less competition content right now, so your videos have a better chance of reaching the parents you want.
Make videos for mums of 5 to 10 year olds, and say so in the first second. A strong, engaging hook makes the algorithm and the parent stop.
Sydney mums, if your daughter loves to flip and has energy to burn, this is for you.
Auckland parents, listen up. Your child does not need any experience to start.
Brisbane parents of 5 to 8 year olds, here is what a first class really looks like.
Post at least 3 times a week through this key time of year. Short, simple videos beat polished ones. Show your different class offerings and levels in your videos: tumbling, recreational cheer, preschoolers, dance and your competitive teams, so every family can see where their child fits.
Full Out Digital builds and runs Meta ads for cheer gyms and dance studios across New Zealand and Australia. Just get in touch to learn more at poppy@fulloutdigital.com.
Get in touch and we will talk through what your gym needs.
Getting a lead is only half the job. Here is exactly what to do at each step, so more of your leads attend a trial and more of those trials become athletes in your gym.
A lead who never turns up, or turns up and never signs, costs you just as much as one who never enquired. This guide walks through the journey from the moment a lead comes in to the moment they sign up.
1. Contact them fast · 2. Book the trial · 3. Remind them · 4. Give a great trial · 5. Chat after class · 6. Follow up next day · 7. Handle objections · 8. Never go cold
The first gym to reply usually wins. A parent who fills in a form is thinking about your gym right now, and that interest fades quickly. Aim to reach out within minutes during the day, and first thing in the morning for enquiries that come in overnight.
Hi [Name], thanks so much for your enquiry about a free trial at [Gym]! We would love to have [Child's name] along. We have trial classes on [day, time] and [day, time] this week. Which suits you best? I can book you in now.
The goal of your first message is a booked date, not a long conversation.
No-shows are the biggest leak in most gyms. Two quick reminders make a big difference.
Good morning [Name]! Just a reminder that [Child's name]'s free trial is tonight at [time] at [address]. We are really looking forward to meeting them! Please bring a water bottle and wear comfy clothes (and [shoes] if needed). See you soon!
This is where the decision is made. The aim is simple: they have fun and feel really supported.
The few minutes after class are the best chance you will get.
Contact the parent the day after, while the experience is fresh. This is where most sign-ups happen.
Hi [Name], thanks so much for coming along last night! [Child's name] did so well. How did they find it? If they would like to join, here is the link to sign up: [link]. I am happy to answer any questions.
If they are unsure, ask why. Most hesitation can be solved once you know what it is. The question to keep asking is: how can we help you get past this?
If you cannot reach them, keep going. Many parents are busy, and a missed call or an unread message does not mean no.
I run Facebook and Instagram ads for cheer gyms and dance studios, and I track how every lead is going so you can see what is working. Get in touch at poppy@fulloutdigital.com.
Get in touch and we will talk through what your gym needs.
